In a world where common sense is anything but common. Uncommon Sense cut through the noise using a combination of evolutionary consumer psychology and best-in-class digital expertise to deliver marketing campaigns that target innate needs, preferences and drives.

A minimalist logotype was created to reflect their straight-talking, direct approach with the underlining of ‘u’ and ‘s’ that highlights the close working relationship with the client. The new brand incorporates a changeable colour palette with striking black and white animal images to reflect the ever changing digital and marketing landscape.