Custom & Co. set themselves apart from other jewellery retailers by offering luxury personal jewellery services and individual pieces from their highly-skilled goldsmith and owner, Ben Wells. They wanted a brand to reflect and reinforce their quality craftsmanship and bespoke services.

Inspired by the intricate detailing of Ben’s work, I designed a visual identity using interlocking initials to create an elegant mark paired with a classic logotype to reflect the timeless quality of their work. I paired this with a subtle colour palette of pastel pinks and soft greys to complete the sophisticated look.