Vytilised was a concept born from 2 friends to provide a subscription-based personalised vitamin supplement.

A bold, contemporary brand was created using a simple colour palette of neon green, black and white to stand out amongst the competitors on the market. The mark is formed out of a series of dots representing the body’s need for different vitamins and minerals and almost acts as a fingerprint, emphasising the personalised nature of the product. The graduated use of colour on the packaging plays on the transformation of personalised vitamins can have on the physical and mental health.

Unfortunately, this concept never came to fruition as the friends were both offered career opportunities which neither could refuse - hopefully one day it will happen. Either way, it was a great project to work on.